HIGH Token (Highstreet) is the native token of a decentralized commerce-centric play-to-earn metaverse built with virtual reality (VR) support. It aims to bridge the gap between physical and virtual worlds by enabling a two-way currency flow and introducing a marketplace where in-game items can be redeemed for real-life products. Players can explore the metaverse, engage in battles, complete quests, and acquire goods with both digital and real-world utility.
Founded by Travis Wu and Jenny Guo, Highstreet (HIGH) was rebranded from LumiereVR, a company established in 2015 with a focus on enhancing the retail experience through VR technology.
What sets Highstreet apart is its unique concept of merging physical and virtual realities, allowing players to own both digital and real-world versions of in-game items represented as ERC-721 non-fungible tokens (NFTs). The platform ensures the legitimacy of products sold on its marketplace through a rigorous authentication process.
Highstreet (HIGH) implements bonding curves to provide liquidity for buyers and automated price discovery for sellers. While it currently features limited edition products by high-end brands, the platform encourages both startups and established companies to launch their creations.
The total token supply of HIGH is 100 million, with allocations for the treasury, team, investors, equity airdrop, and initial DEX offering (IDO).
HIGH is an ERC-20 standard token based on the Ethereum blockchain, ensuring its security and reliability. The token first went live in October 2021 and has shown significant growth in value since then, reaching a peak of $32.18. With its unique concept and dedicated development team, Highstreet (HIGH) has the potential to further increase in value upon the game's public release and fulfillment of future plans.
HIGH can be purchased through various platforms, including initial DEX offerings (IDOs), decentralized exchanges, and other cryptocurrency exchanges.
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